Jun
17
2014

Measuring your Marketing: How a Restaurant Chain Tracked an ROI of £62,000 on its Offers

RBTE pic

Nick Birkett, the Co-Owner of popular Burrito chain Poncho 8, and Footfall123′s CEO Ben Chesser, talk at RBTE on how some strategic marketing decisions and the availability of more customer data have driven a dramatic sales uplift and allowed Nick to measure the true ROI from each campaign and marketing channel. Poncho 8 wanted to understand their […]


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Jun
11
2014

Email Segmentation Strategy: Making Marketing Relevant

filter tool

The key to successful loyalty marketing is to get to know each individual customer, to understand their behaviour, and to tailor communications and campaigns accordingly. The days of sending a one-size-fits-all communication or campaign to your whole customer database are over: as a strategy it is too imprecise and no longer provides a competitive advantage. […]


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Jun
5
2014

Watch FF123′s CEO, Ben Chesser Presenting ‘Clicks to Bricks’ with Google!

google footfall12

Our CEO Ben Chesser was recently asked by Google to give a talk at their Firestarters event on the hot subject of ‘ clicks to bricks ’; how we are now able to bridge the gap between customer online activity, and offline spend. Over ¾ of retail spend currently occurs offline and yet the majority […]


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Mar
6
2014

Building Customer Loyalty using Simple but Powerful Technology

We’re very pleased to announce that we’ll be presenting at the Retail Business Technology Expo at Earls Court on Wednesday 12th March. You can find us in Theatre A, we’ll be starting at 10.45. Our discussion is ‘Building Customer Loyalty using Simple but Powerful Technology’ The session will be presented by Nick Birkett, Co-Owner of fast […]


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Dec
20
2013

5 top tips on retail marketing at Christmas

Top 5 marketing tips for generating loyalty

The busy festive season is approaching, where people are out on the hunt for the perfect gifts for family and friends. Retailers, both online and traditional bricks-and-mortar, will be planning their Christmas promotions to reach out to consumers. To ensure you get the most out of your Christmas campaign, here is a list of our […]


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Dec
20
2013

5 top tips to make the most of email marketing at Christmas

Top 5 marketing tips for generating loyalty

As businesses get ready for the festive season, they start preparing their marketing activities and what channels to use. As mentioned in our previous post, email marketing is an effective way to generate customer loyalty through this marketing medium. For this post, we will show you five tips on how to get the most out […]


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Dec
3
2013

Introducing our latest project – the Kudos App

kudos oracle

Back in October we launched our latest project, the Kudos mobile app for the Oracle and Highcross shopping centres.  Working with a select team of creative agencies, our task was to develop a loyalty app for the Oracle Shopping Centre in Reading and the Highcross Shopping Centre in Leicester. The Kudos app is designed to […]


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Nov
28
2013

Top 5 tips to make the most of mobile marketing at Christmas

Top 5 marketing tips for generating loyalty

Mobile phones are increasingly becoming an important contact point between consumers and brands. Mobile devices are more sophisticated and smarter in function, with consumers using them as a first point of call for purchase decisions. Research analysts suggest that mobile search queries could top 50% by 2015.  So how can businesses take advantage of these […]


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