Dec
20
2013

5 top tips on retail marketing at Christmas

The busy festive season is approaching, where people are out on the hunt for the perfect gifts for family and friends. Retailers, both online and traditional bricks-and-mortar, will be planning their Christmas promotions to reach out to consumers. To ensure you get the most out of your Christmas campaign, here is a list of our top 5 tips for retail marketing at Christmas.

shopping at christmas

shopping at christmas

Heighten Urgency

The limited weeks and days leading up to Christmas makes consumers shop with an increased urgency. Work this to your advantage by using tactics to motivate them into buying with you. Use call-to-actions such as “2 days left”, “Order now for guaranteed delivery” and “1 day sale” to focus customers into making a purchasing decisions. For online retailers, consider adding a countdown clock to your website. This could be count down towards Christmas Day or your last delivery day. Use urgency in moderation as it can be seen as aggressive to consumers, but when done with genuine offers it can make a difference in securing customer purchases.

Save consumers time with valuable add-ons

Why not save your customers time and hassle by providing valuable service add-ons? Your customers will appreciate options such as free gift wrapping and gift card services. Offering these add-ons will differentiate yourself from other retailers and shows your commitment to high-quality customer service.

Create a Gift Guide

So a flustered customer comes into your store, not knowing where to start with buying gifts for their other half. They haven’t put much thought into what present to buy because of work and other commitments. How do you calm them down and lift their spirits? A Christmas gift guide is a great way to showcase your store’s offerings, as well as add value by helping to give people Christmas present ideas. Make sure you select items that have a broad appeal, ranging from good mix of small gifts or stocking fillers at low price points to more big-ticket items in your store. Also, splitting your gift guide into categories (i.e. for Him, Kids, for teens, etc.) or by price range also guides the customer’s decisions in getting a gift.

Decorate your store – tastefully

As mentioned during this series of articles, decorating your store or adapting the design of your website during the Christmas period is a great way to get customers into the festive mood. It’s also a great way for retailers to position their products such as the best sellers, high-margin items and gift ideas in a way to attract customers. Mix and match your merchandise from day to day to get the most out of your displays and think about complimentary items that sell well together.

Create a mobile app for your business to drive sales and build loyalty

Finally, mobile is a fast-growing platform for consumers when shopping. It is a fast and effective way for them to make purchases and search for products. Why not make use of it during Christmas by creating a campaign through mobile? Use Footfall123’s toolbox, which has all the options you need to create an effective campaign to attract and retain customers. Your customers will be sure to hit your store if you give them great offers for their repeat visits. Your business will gain from getting a better understanding of their activities through measuring their activity through their purchases, and analyse how successful your Christmas campaign went.

Here are our tips on how to make the most of retail marketing at Christmas. I hope you enjoyed reading! Please feel free to share your own tips and ideas below.

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About the Author: Chudi Onyekwuluje

I am an intern at Footfall123, and enjoying every minute of it. I also enjoy football and a spot of poetry

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